“It takes 20 years to build a reputation and five minutes to ruin it". (Warren Buffet)
This has never been so true thanks to the social media network – a complex and rapidly evolving communications ecosystem where millions of us turn up to share, discuss, comment, post, pin, tweet… an open arena where organisations promote their company, brand and products and where millions of people are free to generate content and exchange ideas.
Just like wildfire, positive or negative information about your company, brands and products can spread over the vast social media networks at impressive speeds.
What implications does this have? How can you make the most of it?
With an increasing amount of consumer IT software products infiltrating through the business environment, law firms and IT suppliers are facing a shift in their strategies and working practices.
Competition is fierce and law firms are looking for new ways to provide clients with value added services at competitive rates. Both lawyers and clients urgently need efficient ways to communicate and collaborate using secure and reliable technologies. The workforce has turned mobile and more people use their own devices at work due to the advent of smartphone devices.
Faced with these challenges, what can law firms do to stay ahead of the game?
