Making an extranet your own – the importance of brand in a law firm


You would like to think most, if not all, your lawyers understand the importance of your company identity. Your brand is more than a logo or a slogan, it’s about your customer’s experience. Every touch point from your website to the way you answer the phone is key. Ultimately your brand is the way your customers perceive you.

 
Many law firms have spent a lot of time and money creating a brand, but then fall short when it comes to exchanging documents. Having an extranet in place is a first step of many, to providing a better customer experience. It’s only my opinion, but for law firms I don’t necessarily think uploading documents onto an unbranded free consumer file sharing platform and sending your client a link, really reflects a law firm image or reflects the company brand.
We’ve all walked into the grand reception areas of law firms where, given real estate is often at a premium, space is seen to be important in the reflecting the company image. So why when it comes to sharing documents in this digital age, why do many law firms not make the same effort? I am not saying spend a fortune on a solution, but at least make an effort. Can you imagine the customer experience your client would have if they walked into your reception area and they were asked to take a seat on a sofa you’d just purchased off Gumtree? You get my point.
There are many file sharing tools out there. Some do the basics well, but most don’t allow you to personalise and brand. By personalise I mean having a separate area/site for each of your clients that has your branding, but personalised to your customer. Adding your and your clients logo and corporate branding, keeps your brand message alive and using an extranet solution rather than a basic file sharing solution, extends your brand and gives your client another touch point.



Nikec Solutions [ www.nikecsolutions.com ]


Nikec Hub is a powerful file sharing and collaboration platform that allows you to personalise and brand each and every extranet.

Nikec Hub provides firms with a secure and efficient way of managing information, while enhancing communications and collaboration with colleague and clients. It integrates seamlessly with your document management system allowing users to create their own extranet in a few quick steps. It also integrates with many practice management systems enabling firms to provide up-to-date management information to their clients all from within a single, powerful portal. Visit Nikec Hub page

  
Need more information or want to test drive Nikec Hub? Contact us as info@nikecsolutions.com